Ysanne studied composition, conducting and violin at Royal College of Music, London, and uses this classical conservatoire training for an extremely diverse output that spans music for orchestra and choir for rock, pop, EDM, TV and film scores.
Ysanne's strings and vocal harmonies have graced the world's most esteemed artists from pretty much every genre, including Elton John, Tiesto, and Christina Perri, who she toured with throughout the USA. She recorded for Tilda Swinton, Cat Powers, and Michael Stipe, composed music for TV and games, two movie soundtracks (including one for Aaron Eckhart) but she is probably best known for her work with The Smashing Pumpkins.
She has been arranging and composing music for over two decades, conducting and recording symphony orchestras, studio time with the world's most cherished artists in the USA, Europe and Asia, and multi-discipline collaborations for movies, live theater, opera and dance.
Ysanne is currently composing an epic choral work presented as a cross-modal activation. It's the latest in a long line of music from her first album released in 1996 through to her most recent solo release, The Mermaid Song. She conducted the City of Prague Symphony Orchestra for the project, and sold 24,000 copies in 2013 in an innovative brand and non-profit partnership.
She's known as The Conscious Composer because her approach to music and her lyrics is so deeply considered. Her ongoing choral work, YNTEGRITY, launched in New York City in September 2016, combining her philosophy with music from celebrated guest songwriters Billy Corgan and Shepard Fairey's band NØISE. The project is praised in Huffington Post, Yahoo! News and in national newspapers from the UK to Singapore.
Brands have unique communities around them, with unique emotional needs. Music connects communities, and music ignites emotions. That's why music and brands are natural partners, alongside non-profits, who also have committed communities, and with emerging technology like AR. Let's explore the soundtrack to your brand in every facet of the experience, from web, to retail, to live activations, including crossmodal experiences, like YNTEGRITY.
Ysanne has worked with Whole Foods Market, LUSH Cosmetics, Nordstrom, Siemens, Levi's, ZICO (Coca Cola), American Express, Intercontinental Hotels, Ted Baker, British Aerospace, Jaguar, and media clients, including Sony, EMI, Virgin, CAA, BBC, Discovery, Taiwan Television (TTV), M&C Saatchi and BBH. She works with non-profits including Sea Shepherd Conservation Society, Childfund, and Elton John Aids Foundation.
Ysanne can find the perfect music for your brand in every genre, and integrate your brand's musical experience across all media, from call waiting music, to in-store playlists, to a soundtrack for Snapchat.
She has a special interest in how emerging technology can enhance a brand experience, from apps and AR, to sensory tech and IoT, and is the leading crossmodalist in the USA, with strong connections to the international crossmodal community.
Ysanne is constantly listening and learning. Through her company Cherry Plum Media, Ysanne creates custom strategies for musicians, tech companies, and brands, and generates high-quality content about the music and technology that makes her excited.
Whether it's written interviews, videos, photos, podcasts, or old-fashioned tweets, she champions technology, entertainment and ideas to a focused, dedicated audience that listens to her recommendations. Ysanne is an influencer beyond her immediate reach, from her home in New York to her industry friends in Los Angeles, London, and Taipei.
If you're a brand reach out to her to discuss your music and technology identity, or to find an artist for a specific project.
If you're an artist who wants Ysanne to consider a custom strategy for you, start the conversation by sending your music.
If you're a music supervisor feel free to reach out with a specific brief, and she'll source the perfect track for your project.
Ysanne is a Brit currently based in New York after a decade in Los Angeles, and her travel schedule has been super active for many years. Check out her calendar to find out where she is. As an active working composer, Ysanne rubs shoulders with musicians and tech industry execs wherever she goes, and her ear is to the ground while she's connecting and learning. That's how she stays hyper-current.
Sign up to Ysanne's social streams for instant access to her unique perspective and discoveries, to learn about tracks she is licensing for sync, and artists she's currently actively supporting in every genre. She has unique access to music from Taiwan and the rest of Asia, and from the UK and the rest of Europe.
To request a consultation via Skype or FaceTime, contact Ysanne using this form.